Progressive politicians keep bemoaning the challenges they face. The Right get more money to generate publicity, have no compunction with pumping out fake news, are devious with deploying misleading claims, and can always count on media moguls happy to divert public frustration towards a multitude of scapegoats. In response, progressives struggle to come up with strategies, slogans, narratives, that would win over the electorate.
But what people want is real help with their problems. They are not asking for a political vision to change their world. They are not waiting for a new narrative to reframe public debates. They are certainly not pondering as to which party can come up with a more convincing strategy. They just want help with what is making their lives difficult, and they are desperate to find out if someone will offer it.
In the US, the Democrats are dreading they will lose control of Congress because, among other things, they have not managed to pass the Build Back Better plan with its promise of nearly $2 trillion social spending. In the UK, Labour’s pinning its hope on the Tories imploding over Partygate while its own offer is still barely registered with the public. In France, the Left were not even able to mount a challenge to Macron in the presidential run-off when that was taken up by the far-right instead.
Again and again, progressives find themselves stuck in the shadow, hardly seen as the political force dedicated to solving problems inclusively and democratically, but mostly caricaturised as figures obsessed with issues tangential to people’s everyday concerns. What they must do is focus on giving people the help they really want – help with the setting up of thriving enterprise, obtaining decent jobs, meeting the basic needs for food and energy, securing an affordable home, having access to good healthcare, living in friendly and stable communities, and being well protected from bigotry and criminal behaviour.
Progressive groups should form social enterprise to offer goods and services at the lowest possible prices, organise community support networks to provide for those caught in poverty, and develop advisory and advocacy service to help people get what they need from private and public bodies (e.g., jobs, housing, utilities), especially if any of these prove to be unresponsive or discriminatory. Fund raising, income generation, and volunteer support would be channelled to sustain and where appropriate, expand these provisions.
Instead of asking for donations to run election campaigns which connect with people only once every so many years, this help-focused approach would create a day-to-day relationship for progressives and the communities they work with. As part of this process, they can readily explain that things can improve further provided key obstacles are removed through particular local and central government actions, and these will happen if the people themselves back the progressives in the elections to come.
There is no mystery to how community-based enterprise and support network can be successfully developed. The book, Tomorrow’s Communities, is full of evidence and examples regarding how it can be done. The challenge is to integrate that into progressive grassroot politics. Make the offer of help an everyday experience for all who seek it.
Who helps wins.