There is a lot of talk about Trumpism – a new ideology, a new movement, a new kind of politics, etc. Nothing like a new ‘ism’ to get commentators going. But what Trump has brought to politics is actually just the same old Con, albeit in a gauche new bottle.
Con politics has always been exploiting lamentable tendencies in people who are susceptible to being manipulated into acting against their own interest.
Here are four classic Con tricks:
[1] Recruit cult followers
Target people who would feel valued by joining a cult where a shameless and arrogant leader would be perceived by the flock as faultless chief to be followed with total devotion. Give them a misguided sense of belonging, and they would back the cult regardless of its wrongdoing.
[2] Scam gullible buyers
Target people who would fall for con merchants selling snake oil, Ponzi schemes, or anything that would cost them and give them nothing in return but false hope. Deflect them from good offers, and mislead them into buying into worthless, or even harmful deals.
[3] Feed rumour mongers
Target people who would gladly pick up and circulate malicious rumours to help stoke outrage, prejudice, mistrust, fear, etc., as that would get them attention from propagating shocking ‘news’. Make them feel ‘special’ in spreading ‘information’ that established experts assess to be false or unsubstantiated.
[4] Gather law-breaking fodder
Target people who would embrace any excuse to break the law to suit themselves, especially when it is dressed up as some self-righteous cause. Encourage them to intimidate, or even attack, scapegoats and enemies with the help of verbal threats, display of weapons, and physical violence – all in the name of ‘freedom’.
Trumpian recycled Con
So-called ‘Trumpism’ is little more than recycled Con. For decades we have seen the aforementioned tricks deployed, and Trump has simply made more brazen use of them.
First, evangelical cults have always tried to claim ‘God’ for the politics of exploitation, while trampling on religious values of love and fairness. Like many cult leaders, the morally vile Trump was able to take on the role of the ‘one who can do no wrong’ in the eyes of his followers.
Secondly, the ‘free market’ scam is there to con people about the economics of redistribution from the poor to the rich. Regulations are imposed or removed to suit the wealthy elite. Trump continued to sell to the public that cutting funds for the less well-off to enrich the few at the top is a great bargain for all.
Thirdly, malicious fabrications to denigrate immigrants, public institutions, climate science etc are integral to the Con rumour mill to stir up distrust and animosity, so that the needed public policies are thwarted. Trump extended the web of deception via social media and reached even more who preferred lies to reality.
Fourthly, Con politics has consistently waved the banner of Law & Order while whispering threats of disruption and violence. From gun-toting gangs to supremist groups, Trump endorsed intimidatory behaviour, and encouraged rejection of the rule of law whenever his failings were being exposed.
Pour the old Con away
Many books and articles will be written about this tacky bottle called ‘Trumpism’, but what everyone should focus on is the dreadful old Con that it contains. These tricks can be played in different ways by different performers. But they all follow the same patterns, and should be thoroughly exposed. Don’t let the face on the bottle distract you; keep the spotlight on the lies and misdirection.